I was reading through the current edition of “Mac User” magazine where there is a very interesting article on graphic design by designer Steve Caplin. I would just like to quote from the first paragraph.
“As a graphic designer, you have to be prepared to come up with just about anything, from corporate logos to magazines, from CD inserts to compliment slips. In an ideal world, everything you designed would be commercially printed. You’d have full access to spot varnishes, special colours, foil blocking and blind embossing, and everything you created would look absolutely gorgeous. In the real world though, budgets are limited. You have to make do with the materials that are available to you, at a price that is affordable and you have to design so that your work can be implemented with the minimum amount of effort.”
Lucky old me. At the moment I have a design job where there is literally no limit to what can be done so I am really enjoying the experience as jobs like these are as rare as hens’s teeth!
Steve Caplin’s best-selling book “How to Cheat at Photoshop” is now in its sixth edition and is published by Focal Press